We have worked with Erik and Dale for the last 3 years on the Wellington Court Restaurant and Catering website. This past summer we worked with Dale to clarify their brand story and as a result of the new brand story did a complete redesign on the website.
With the redesign, we simplified the menu, rewrote the content to ensure a consistent message across the restaurant, catering and UP at Wellington and emphasized the calls to action – Make a Reservation, Book an Appointment and Book UP at Wellington.
As a result of the redesign and clear calls to action, restaurant reservations and catering appointments have increased. The clarified message has also been helped to ensure that social media posts – most especially on Instagram – are consistent with the brand story and goals for all digital communications.