Janice and Robin

Too many facts not enough story

Facts. We’re inundated with facts every day, all day. Whether it’s at work, at home or when we watch TV. The problem is that as human beings we are really bad at trying to retain and then recall those facts. Many memory experts believe that the true capacity of our brain’s short-term memory is about four items.

In a world where we are constantly checking our phones, reading emails, scrolling through Instagram – it is incredibly hard for any business or organization to cut through that noise and reach their customers and supporters. But it CAN be done. How? By telling a great story.

A story can do what a fact can’t. A story puts our whole brain to work. A story engages the language processing part of the brain and also activates all the other parts of our brain that we use when we are experiencing an event. It’s like we’re there and when we experience something we remember and recall it so much better.

A story is also how we think all day. We live stories. When you recall your day, you don’t just relay facts, you paint a picture of the day. How cold it was. How the cold felt. What you ate and how it tasted. You add emotion. And most importantly that emotion makes a connection. And that connection invites the listener into it, they become a part of it.

Telling your story is the most powerful tool you have to connect, engage and encourage customers and supporters to take action. When you look at your marketing and communications are you rattling off facts or are you telling a story?

Learn how you can tell your great story. Make an appointment today to learn how we can help.

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