Clarity Beats Cute and Clever Every Time
One of the things we often tell our clients is that ‘clarity beats cute
Customer language
When you’re writing content for your website or social media, do you thi
What do your customers believe?
We can give our customers lots of facts about our business and products. But w
Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and p
Great Storytelling – Notes – a life story, a love story
When you think stationary store, what do you immediately picture in your head?
Too many facts not enough story
Facts. We’re inundated with facts every day, all day. Whether it’
Does your content call customers to take action?
Does the content on your website and in your social media posts call your cust
Telling Your Story
We believe in the power of storytelling. As customers, we are drawn to produ
Do you talk about the WHY?
When you are telling the story of your organization do you include the ‘
Every business has a great story
So often business owners tell us that their story isn’t interesting or t
What is YOUR mission?
When you read your company’s mission statement, does it tell your employ
It’s all about the customer
Let’s be honest every customer believes – “It’s all ab
