One of the best ways you can tell your potential customers how our products or services will improve their lives is through testimonials. We’re all drawn to stories of transformation and when we see it in others we want it for ourselves.
When you ask a customer for a testimonial make sure you ask the right questions. The right questions always get the right answers. Ask what problem did they have before they discovered your product or service. What did the frustration feel like as they tried to solve the problem. What life looks like for them now the problem is solved.
We all love the story of a transformation. We are drawn into the story and see ourselves in it. Sharing the stories of your customers shows your potential customers how great their futures will look.