Great Storytelling – Notes – a life story, a love story
When you think stationary store, what do you immediately picture in your head? Pens, paper, journals, cards? How about love, relationships or family? Probably not. Take Note is a small pen and stationery store in The Junction in Toronto, that I never would have heard of had it not been for their film, Notes – a [&hell
Too many facts not enough story
Facts. We’re inundated with facts every day, all day. Whether it’s at work, at home or when we watch TV. The problem is that as human beings we are really bad at trying to retain and then recall those facts. Many memory experts believe that the true capacity of our brain’s short-term memory is about four item
Telling Your Story
We believe in the power of storytelling. As customers, we are drawn to products and services that tell us a great story. We connect with the characters, we see ourselves in – same dreams, same goals, same vision, same beliefs. In today’s noisy and very busy world connecting with a customer gets harder and harder.
Every business has a great story
So often business owners tell us that their story isn’t interesting or that people don’t care about their story. That couldn’t be further from the truth. Stories are what connect us, they bring us together around a campfire, make special moments at bedtime or what make us laugh when we are out with friends. Sto
What is YOUR mission?
At some point in all our lives we’ve each thought about what our mission is. What are the things we value. What are we willing to work hard for to achieve or goals. An organization is no different. As businesses we struggle to maintain our mission, to live our values, to as a whole work […]
Understanding Your Customer
As a business owner you invest huge amounts of time and money making sure your product or service is the best it can be. We look for innovative and new ways to reach our potential customers and retain our existing customers. But too often we don’t spend enough time trying to understand what our potential […]
What is my content really doing for me?
Have you stopped and asked yourself what is the content I’m creating actually doing for me? The pressure to get into news feeds and the battle to get eyes on your content often results in posts that don’t have clear goals or calls to action. Getting a like or even 100 likes isn’t action. Action […]
Who’s the Hero in Your Story?
When many businesses and organizations tell their story they make themselves the hero. The problem with that is, you are not the hero of your customers story. Your customers are the hero of their own story. When we tell our story each day, we see ourselves as the hero. We have problems to overcome […]
Tell a Story
We’ve all sat through those presentations with a slide deck full of facts, figures, graphs and charts. Our minds begin to wander. We look at the colours of the bar charts. We pick up our phones and scroll through Instagram or Facebook. We check our email. We start to play a game. And when it’s […]
Do You Know What You’re Customers Are Hearing
Have you ever been explaining something to a friend only to have them look at you blankly and say, “I have no idea what you’re talking about?” We think we’re being so clear, so concise and so on message. But what we think we are saying is often not what people are hearing. This happens […]
Stories can Grow Your Business
As business owners we know everything about our business, our product and our services. It is very difficult for us to step back and see it from a customer’s perspective. In the very noisy marketplace customers want to know what you do and how you will solve their problem in the shortest amount of time. […]
