Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
Does your content call customers to take action?
Does the content on your website and in your social media posts call your customer to take action? Does it inspire them to contact you, buy now or donate today? The noise online and in our daily lives continues to get louder making it harder for businesses and organization to cut through. Creating a compelling […]
Telling Your Story
We believe in the power of storytelling. As customers, we are drawn to products and services that tell us a great story. We connect with the characters, we see ourselves in – same dreams, same goals, same vision, same beliefs. In today’s noisy and very busy world connecting with a customer gets harder and harder.
Clear message. Solid mission
It’s not just customers who can be confused when an organization’s message is unclear. Employees get confused too. With out a clear story, that is shared with everyone within the organization from the CEO to front line staff, you leave a empty space and no clear message. This space gets filled along the way by [&hell
