Understanding Your Customer
As a business owner you invest huge amounts of time and money making sure your product or service is the best it can be. We look for innovative and new ways to reach our potential customers and retain our existing customers. But too often we don’t spend enough time trying to understand what our potential […]
Who’s the Hero in Your Story?
When many businesses and organizations tell their story they make themselves the hero. The problem with that is, you are not the hero of your customers story. Your customers are the hero of their own story. When we tell our story each day, we see ourselves as the hero. We have problems to overcome […]
Tell a Story
We’ve all sat through those presentations with a slide deck full of facts, figures, graphs and charts. Our minds begin to wander. We look at the colours of the bar charts. We pick up our phones and scroll through Instagram or Facebook. We check our email. We start to play a game. And when it’s […]
Do You Know What You’re Customers Are Hearing
Have you ever been explaining something to a friend only to have them look at you blankly and say, “I have no idea what you’re talking about?” We think we’re being so clear, so concise and so on message. But what we think we are saying is often not what people are hearing. This happens […]
Stories can Grow Your Business
As business owners we know everything about our business, our product and our services. It is very difficult for us to step back and see it from a customer’s perspective. In the very noisy marketplace customers want to know what you do and how you will solve their problem in the shortest amount of time. […]
