Customer language
When you’re writing content for your website or social media, do you think about the words you’re using? Do you try to use big grand words that make you think you sound smart? Do you use technical jargon? Or acronyms that your sales team uses? It’s important to listen to how your customer speak or […]
Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
What is YOUR mission?
When you read your company’s mission statement, does it tell your employees what they should care about or is it part of every department strategy, operational detail and customer experience? A mission statement shouldn’t be something that hangs on a wall that you include in your annual report. Having a clear message
