Clarity Beats Cute and Clever Every Time
One of the things we often tell our clients is that ‘clarity beats cute and clever every time’. Brand stories must be easy to understand, identify the hero, show how you’ll solve the problem so they succeed. In St. John’s Newfoundland, the Newfoundland and Labrador Crime Stoppers chapter launched a campai
Customer language
When you’re writing content for your website or social media, do you think about the words you’re using? Do you try to use big grand words that make you think you sound smart? Do you use technical jargon? Or acronyms that your sales team uses? It’s important to listen to how your customer speak or […]
Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
Too many facts not enough story
Facts. We’re inundated with facts every day, all day. Whether it’s at work, at home or when we watch TV. The problem is that as human beings we are really bad at trying to retain and then recall those facts. Many memory experts believe that the true capacity of our brain’s short-term memory is about four item
Does your content call customers to take action?
Does the content on your website and in your social media posts call your customer to take action? Does it inspire them to contact you, buy now or donate today? The noise online and in our daily lives continues to get louder making it harder for businesses and organization to cut through. Creating a compelling […]
Do you talk about the WHY?
When you are telling the story of your organization do you include the ‘why’? Making sure that your customers, donors and stakeholders understand ‘why’ you do what you is essential in getting them to be part of your story. Too often organizations talk about what they do or how they make their product. Thi
Every business has a great story
So often business owners tell us that their story isn’t interesting or that people don’t care about their story. That couldn’t be further from the truth. Stories are what connect us, they bring us together around a campfire, make special moments at bedtime or what make us laugh when we are out with friends. Sto
Are you a problem solver?
Does your customer know what problem you solve? Do they understand how your product will make their lives better? Does your customer know how they will feel once your product has solved their problem? So many businesses are telling their story and are getting frustrated that they aren’t getting the results that they wanted
What is YOUR mission?
At some point in all our lives we’ve each thought about what our mission is. What are the things we value. What are we willing to work hard for to achieve or goals. An organization is no different. As businesses we struggle to maintain our mission, to live our values, to as a whole work […]
Clear message. Solid mission
It’s not just customers who can be confused when an organization’s message is unclear. Employees get confused too. With out a clear story, that is shared with everyone within the organization from the CEO to front line staff, you leave a empty space and no clear message. This space gets filled along the way by [&hell
