As business owners we know everything about our business, our product and our services. It is very difficult for us to step back and see it from a customer’s perspective. In the very noisy marketplace customers want to know what you do and how you will solve their problem in the shortest amount of time. As Donald Miller says, “If you confuse, you loose.”
Learning to tell your story in a clear, concise and consistent way will help you connect with more customers and grow your business.