Pathstone Mental Health
The Pathstone Mental Health is the only organization in Niagara providing mental health care for children, youth and their families. Working with them has been one of our most rewarding projects.
Many of its amazing programs are not funded and must rely on the Pathsone Foundation. They faced the challenge of differentiating the agency and foundation online.
The confusing agency site content and navigation was completely redesigned for clarity for youth, parents and medical professionals.
A creative and clear brand story was developed to achieve the the goal of reaching youth, parents and medical professionals.
Pathstone Foundation is a separate entity but both were included in one website and needed to be separated.
With the guidance of the Brand Storytelling session, they crafted a unique and inspiring brand story that reflects their passion for engaging donors, community members, and volunteers.
The foundation has overcome many obstacles in its mission, and their story highlights their unwavering commitment to making positive change in the world. The website continues to attract more and larger donors.
Despite the unique brand story, Pathstone Foundation understood the critical need for consistency in their branding. Through seamless integration of their donation system (RaisersEdge) into a beautifully designed WordPress-built website, the foundation ensured a smooth and straightforward donation process for their donors.
Pathstone Foundation has not gone unnoticed in their efforts. They recently earned a spot on CHCH news, showcasing their unwavering dedication to their cause. With Pathstone Foundation leading the way, they inspire us all to believe that a brighter future is within our reach.