Our working relationship with Mayor Sendzik began during his election run in 2014 when we were asked to be his digital media communications team. Our relationship continued when we worked with him and his team to create the first Mayor of St. Catharines website and digital communications strategy.
We created the hashtag #ourhomeSTC and based the entire campaign strategy on the hashtag. We encouraged everyone to share tweets and photos that showed the best of #ourhomeSTC. Within weeks of the launch over 2,500 photos shared on Instagram with #ourhomeSTC included. The hashtag has now become the most widely used hashtag for St. Catharines with over 43,500 tagged photos on Instagram. It is used on City marketing pieces and has spawned numerous other hashtags: InvestinSTC, WalkSTC, WellnessSTC, DowntownSTC and CompassionateSTC. In the last week (Feb 13 to Feb 20) #ourhomeSTC has reached 88,706 accounts and had 160,668 impressions on Twitter.