In 2015, Mayor Sendzik launched CompassionateSTC at the State of the City, with the goal of making St. Catharines Canada’s most compassionate city. We created the www.compassionatestc.ca website using WordPress. In 2017, Mayor Sendzik and his team came to us wanting to clarify the brand story and revamp the website to better reflect the brand story, creating clear calls to action for residents, businesses and community organizations.
The new site was launched at the State of the City and Mayor Sendzik called on all attendees to sign the CompassionateSTC Charter. Over 500 people signed the charter and since then several additional banners have been filled with signatures.
The hashtag #compassionateSTC has been used over 600 times on Instagram and over 5ooo times on Twitter. Just in the last week (Feb 13 to Feb 20) #compassionateSTC has reached 14,515 accounts and over 17,496 impressions on Twitter.
SCOPE OF WORK
- Brand Storytelling
- Website Design & Development
- Website Content
TIMELINE
- 5 weeks