Our brains love order. We’re drawn to it.
Music and noise are essentially the same thing – sound waves that travel into our eardrums. But to our brains they are very different. Noise can be irritating, while music leaves us humming along the next day.
A good story is like music. It takes random events and puts them in an order that engages our brains and makes those random events memorable.
Many businesses don’t know they are creating noise. They share random bits of information thinking that their customers will be able to put them together themselves and from that take away what they do, why they should buy their product and how their lives will be better for buying their product.
Book a FREE consultation with us to learn how we can help you cut through the noise and create a clear marketing message that will help your business grow and thrive.