Too often businesses get deep into the weeds when they talk about their products or services. We suffer from, as @donaldmilleris says, the “Curse of Knowledge”. We talk in great detail about the facts and figures of why people should do business with us.
When it comes to customers and potential customers making the decision to buy your product or service, facts will not persuade them. As business owners we need to tell them how our products will solve their problem, show them how their lives will be better and tell them how they will feel.
Keep your message clear and concise and you will cut through the noise and grow your business!