Does your content call customers to take action?
Does the content on your website and in your social media posts call your customer to take action? Does it inspire them to contact you, buy now or donate today?
The noise online and in our daily lives continues to get louder making it harder for businesses and organization to cut through. Creating a compelling story is crucial to engaging your customers. Stories are the BEST way to capture your customers attention and lead them to taking action.
When you read your website text, look at your social media imagery does it capture your attention, does it lead you to action? If you’re not making the sales, getting the donations or getting the calls – you need to look at your story.