Cute and Clever Aren’t Clear
Many business owners – Janice and I included – feel awkward with the hard sell. We don’t want to pressure our customers or we don’t want them to feel uncomfortable with our sales pitch. We want them to likes us and buy our product. We often resort to being cute and clever with our sale pitch or tag lines. Unfortunately, cute and clever aren’t clear. And our customers all want clear.
On your website have you made it clear what you want your customers to do? Are you telling them to ‘Get Started’? ‘Get Started’ doing what? You need to be so clear that they don’t burn any calories thinking about it – Buy Now, Book an Appointment. And don’t just say it once, you need to repeat it throughout your site.
Book an appointment to learn how we can help you can create clear messages for your customers.