It’s not just customers who can be confused when an organization’s message is unclear. Employees get confused too. With out a clear story, that is shared with everyone within the organization from the CEO to front line staff, you leave a empty space and no clear message. This space gets filled along the way by and results in many different stories with little or no connection.
By clarifying your message with the StoryBrand Framework, you ensure that your story is clear, is easy to understand and sets your entire team on a mission.