Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
Great Storytelling – Notes – a life story, a love story
When you think stationary store, what do you immediately picture in your head? Pens, paper, journals, cards? How about love, relationships or family? Probably not. Take Note is a small pen and stationery store in The Junction in Toronto, that I never would have heard of had it not been for their film, Notes – a [&hell
Is your team on a mission?
What drives your employees to be successful at their jobs? What are their beliefs and ideas about their jobs and the organization? When an organization doesn’t have a clear story you have no way of conveying to the entire team what their mission is. So many organizations spend time and money on creating a mission […
Knowing Your Customers
Steve Jobs was a genius storyteller. He showed us what the future would be like. He dreamed big. Most importantly he invited each of us to be part of the story. Before the iPod was released, we were all pretty happy with listening to a single CD at a time. Before the iPhone came out, […]
Understanding Your Customer
As a business owner you invest huge amounts of time and money making sure your product or service is the best it can be. We look for innovative and new ways to reach our potential customers and retain our existing customers. But too often we don’t spend enough time trying to understand what our potential […]
What do your customers want most?
What do your customers want or need most? What are the problems that are driving them to take action? What makes your business different? What do you do that no one else does or that you do best? Where does what customers want most and what you do best meet? The StoryBrand framework helps you […]
What is my content really doing for me?
Have you stopped and asked yourself what is the content I’m creating actually doing for me? The pressure to get into news feeds and the battle to get eyes on your content often results in posts that don’t have clear goals or calls to action. Getting a like or even 100 likes isn’t action. Action […]
We’re problem solvers
What problem does your product solve for your customers? Have you thought about how a customer will feel after they’ve used your product? What happens if a customer doesn’t use your product? As businesses we are always on the look out for new customers. We’re creating content, we’re buying ads and we̵
Explanations are Great
Have you ever been listening to someone talk about a new idea or product and you find your mind drifting? You start to think about what to have for lunch, what you’ll be doing next or planning your dream vacation. Our brains are always looking at ways to conserve energy. If we’re having to work […]
Drifting Minds
Have you ever been listening to someone talk about a new idea or product and you find your mind drifting? You start to think about what to have for lunch, what you’ll be doing next or planning your dream vacation. Our brains are always looking at ways to conserve energy. If we’re having to work […]
Your Great Idea
We all have amazingly great ideas. Ideas for a new service. Ideas for new products. Ideas for how we can improve our communities. But when it comes to sharing those ideas, we struggle. And then we start to doubt ourselves. We second guess. We get discouraged. We stop and our ideas die. Explaining isn’t easy. […]
