One of the things we often tell our clients is that ‘clarity beats cute and clever every time’. Brand stories must be easy to understand, identify the hero, show how you’ll solve the problem so they succeed. In St. John’s Newfoundland, the Newfoundland and Labrador Crime Stoppers chapter launched a campai
We believe in the power of storytelling. As customers, we are drawn to products and services that tell us a great story. We connect with the characters, we see ourselves in – same dreams, same goals, same vision, same beliefs. In today’s noisy and very busy world connecting with a customer gets harder and harder.