Clarity Beats Cute and Clever Every Time
One of the things we often tell our clients is that ‘clarity beats cute and clever every time’. Brand stories must be easy to understand, identify the hero, show how you’ll solve the problem so they succeed. In St. John’s Newfoundland, the Newfoundland and Labrador Crime Stoppers chapter launched a campai
Customer language
When you’re writing content for your website or social media, do you think about the words you’re using? Do you try to use big grand words that make you think you sound smart? Do you use technical jargon? Or acronyms that your sales team uses? It’s important to listen to how your customer speak or […]
Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
Great Storytelling – Notes – a life story, a love story
When you think stationary store, what do you immediately picture in your head? Pens, paper, journals, cards? How about love, relationships or family? Probably not. Take Note is a small pen and stationery store in The Junction in Toronto, that I never would have heard of had it not been for their film, Notes – a [&hell
Too many facts not enough story
Facts. We’re inundated with facts every day, all day. Whether it’s at work, at home or when we watch TV. The problem is that as human beings we are really bad at trying to retain and then recall those facts. Many memory experts believe that the true capacity of our brain’s short-term memory is about four item
Does your content call customers to take action?
Does the content on your website and in your social media posts call your customer to take action? Does it inspire them to contact you, buy now or donate today? The noise online and in our daily lives continues to get louder making it harder for businesses and organization to cut through. Creating a compelling […]
Telling Your Story
We believe in the power of storytelling. As customers, we are drawn to products and services that tell us a great story. We connect with the characters, we see ourselves in – same dreams, same goals, same vision, same beliefs. In today’s noisy and very busy world connecting with a customer gets harder and harder.
Do you talk about the WHY?
When you are telling the story of your organization do you include the ‘why’? Making sure that your customers, donors and stakeholders understand ‘why’ you do what you is essential in getting them to be part of your story. Too often organizations talk about what they do or how they make their product. Thi
Every business has a great story
So often business owners tell us that their story isn’t interesting or that people don’t care about their story. That couldn’t be further from the truth. Stories are what connect us, they bring us together around a campfire, make special moments at bedtime or what make us laugh when we are out with friends. Sto
What is YOUR mission?
When you read your company’s mission statement, does it tell your employees what they should care about or is it part of every department strategy, operational detail and customer experience? A mission statement shouldn’t be something that hangs on a wall that you include in your annual report. Having a clear message
It’s all about the customer
Let’s be honest every customer believes – “It’s all about me.” And they are 100% right. No one cares how amazing your company is. How incredible your widget is. How you make that widget. Or how you came up with the idea for your super duper widget. Your customer only cares about ONE thing – [&
