ACCEL North is Niagara’s first independently owned private-public funded accelerator. Telling the brand story for this new and innovative centre for entrepreneurship seemed like a daunting task for the ACCEL North team. The brand storytelling session helped them see that the brand story was
actually quite simple. By working through the hero, the problem, the guide, success and failure, were able to develop a brand story that was easy to understand, connect with and make tech startups want to be a part of it.
The website integrates their social media channels, clear calls to action, easy to follow plans to achieve success, and photo galleries.
Along with the website, we created a social media strategy based on the brand story and brand story guidelines for all posts with examples to ensure that, regardless of who is posting, the tone, messaging and story remains consistent.