We are Janice and Robin

We believe in the power of story. As fearlessly creative digital communications consultants we believe that the best person to share yours is YOU.

For 20 years, we’ve helped leading non-profit, community focused organizations, corporate and B2C clients discover the relevant, compelling parts of their business that help them turn engaged supporters into loyal ambassadors.  We provide digital strategies, including websites, social media and live event coverage, based on client needs and goals.

While Janice’s focus is on strategic thinking, Robin’s is on analyzing and learning about emerging digital technologies. When you work with us, you’ll discover how a compelling, agile and measurable digital strategy can help you forge connections with current and potential customers.


Janice Arnoldi


Janice loves a good story and telling them comes naturally to her. As a former national radio journalist Janice knows how to identify “the story” and capture the essence in writing website content and social media posts.

Working in media relations and corporate communications taught her how to bring together different communication needs and goals and communicate across different mediums.  

Janice is on the Board of Directors of the Greater Niagara Chamber of Commerce, Quest Community Health Centre and Chair of Women and Wellness Fundraiser.

Robin McPherson


Robin is a photographer who sees the world visually and knows how to capture moments that tell a story and connects with people. You’ll find many of her photos on Instagram @uglyshirt.

Robin takes care of the technical side of digital communications.  She has been working with WordPress for 10 years and is continually looking for the best solutions for clients.  She knows all the ins and outs of social media platforms, digital advertising and monitoring and assessing performance analytics.

Robin is on the board of the St. Catharines Downtown Association, The Foster Festival, which puts on a summer series of plays at the Performing Arts Centre every summer and a member of the St. Catharines Downtown Development and Revitalization Committee.  She was a member of the city’s Heritage Advisory Committee for 18 years.


RobinAbout Janice and Robin