Customer language
When you’re writing content for your website or social media, do you think about the words you’re using? Do you try to use big grand words that make you think you sound smart? Do you use technical jargon? Or acronyms that your sales team uses? It’s important to listen to how your customer speak or […]
Facts vs Feelings
We all remember sitting in history class trying to remember names, dates and places and thinking that there was no possible way you could remember them all. I was lucky. I had two incredible history teachers who instead of making us memorize names, dates and places, brought history to life with stories. I fell in […]
Great Storytelling – Notes – a life story, a love story
When you think stationary store, what do you immediately picture in your head? Pens, paper, journals, cards? How about love, relationships or family? Probably not. Take Note is a small pen and stationery store in The Junction in Toronto, that I never would have heard of had it not been for their film, Notes – a [&hell
