Too many facts not enough story
Facts. We’re inundated with facts every day, all day. Whether it’s at work, at home or when we watch TV. The problem is that as human beings we are really bad at trying to retain and then recall those facts. Many memory experts believe that the true capacity of our brain’s short-term memory is about four item
Does your content call customers to take action?
Does the content on your website and in your social media posts call your customer to take action? Does it inspire them to contact you, buy now or donate today? The noise online and in our daily lives continues to get louder making it harder for businesses and organization to cut through. Creating a compelling […]
Telling Your Story
We believe in the power of storytelling. As customers, we are drawn to products and services that tell us a great story. We connect with the characters, we see ourselves in – same dreams, same goals, same vision, same beliefs. In today’s noisy and very busy world connecting with a customer gets harder and harder.
Do you talk about the WHY?
When you are telling the story of your organization do you include the ‘why’? Making sure that your customers, donors and stakeholders understand ‘why’ you do what you is essential in getting them to be part of your story. Too often organizations talk about what they do or how they make their product. Thi
