Are you a problem solver?
Does your customer know what problem you solve? Do they understand how your product will make their lives better? Does your customer know how they will feel once your product has solved their problem? So many businesses are telling their story and are getting frustrated that they aren’t getting the results that they wanted
What is YOUR mission?
At some point in all our lives we’ve each thought about what our mission is. What are the things we value. What are we willing to work hard for to achieve or goals. An organization is no different. As businesses we struggle to maintain our mission, to live our values, to as a whole work […]
Is your team on a mission?
What drives your employees to be successful at their jobs? What are their beliefs and ideas about their jobs and the organization? When an organization doesn’t have a clear story you have no way of conveying to the entire team what their mission is. So many organizations spend time and money on creating a mission […
Clear message. Solid mission
It’s not just customers who can be confused when an organization’s message is unclear. Employees get confused too. With out a clear story, that is shared with everyone within the organization from the CEO to front line staff, you leave a empty space and no clear message. This space gets filled along the way by [&hell
