Knowing Your Customers
Steve Jobs was a genius storyteller. He showed us what the future would be like. He dreamed big. Most importantly he invited each of us to be part of the story. Before the iPod was released, we were all pretty happy with listening to a single CD at a time. Before the iPhone came out, […]
Understanding Your Customer
As a business owner you invest huge amounts of time and money making sure your product or service is the best it can be. We look for innovative and new ways to reach our potential customers and retain our existing customers. But too often we don’t spend enough time trying to understand what our potential […]
What do your customers want most?
What do your customers want or need most? What are the problems that are driving them to take action? What makes your business different? What do you do that no one else does or that you do best? Where does what customers want most and what you do best meet? The StoryBrand framework helps you […]
What is my content really doing for me?
Have you stopped and asked yourself what is the content I’m creating actually doing for me? The pressure to get into news feeds and the battle to get eyes on your content often results in posts that don’t have clear goals or calls to action. Getting a like or even 100 likes isn’t action. Action […]
We’re problem solvers
What problem does your product solve for your customers? Have you thought about how a customer will feel after they’ve used your product? What happens if a customer doesn’t use your product? As businesses we are always on the look out for new customers. We’re creating content, we’re buying ads and we̵
