Who’s the Hero in Your Story?
When many businesses and organizations tell their story they make themselves the hero. The problem with that is, you are not the hero of your customers story. Your customers are the hero of their own story. When we tell our story each day, we see ourselves as the hero. We have problems to overcome […]
Tell a Story
We’ve all sat through those presentations with a slide deck full of facts, figures, graphs and charts. Our minds begin to wander. We look at the colours of the bar charts. We pick up our phones and scroll through Instagram or Facebook. We check our email. We start to play a game. And when it’s […]
All Testimonials Aren’t Created Equal
One of the best ways you can tell your potential customers how our products or services will improve their lives is through testimonials. We’re all drawn to stories of transformation and when we see it in others we want it for ourselves. When you ask a customer for a testimonial make sure you ask […]
Facts Don’t Sell Products
Too often businesses get deep into the weeds when they talk about their products or services. We suffer from, as @donaldmilleris says, the “Curse of Knowledge”. We talk in great detail about the facts and figures of why people should do business with us. When it comes to customers and potential customers making th
Best Story Wins!
We usually don’t buy the best products, we buy the products that tell us the best story. They have clear and concise messages that resonate with us. We see ourselves as the hero. We know that those running shoes will improve our run time. That new frying pan will make us an amazing chef. What […]
The Caveman Test
It’s hard to be heard above the noise and get ahead of your competition. If your website doesn’t say it simply and clearly then your customers and most importantly potential customers will go to a competitor who does. Download our 3 Easy Ways to Improve Your Website Guide.
