Stories aren’t show business – they’re just good business!
In today’s busy world we are bombarded by businesses and organizations telling us why we should buy their product, why we should donate to their cause and why we should attend their event. In a day we are likely to see over 5000 ads. Stop for a second – how many do you really remember. […]
We LOVE Stories
As human beings we LOVE stories. Storytelling is one of (if not the) most powerful thing we can do to communicate and motivate others. When we listen to a story our brains are more active & as a result we remember more. Facts can persuade people, but facts won’t inspire people to act. Storytelling will.
Connected Storytelling
How do you describe your business or products? Would your customers describe your business or products the same way? The story of your business not only needs to connect and resonate with customers, it also needs to help your customers see your business they way that you do. Making sure that your story is clear, […]
