It’s a busy world and most businesses struggle to grab customers’ attention.
Janice and Robin help businesses like yours create a clear, simple brand story that cuts through the noise, connects you with your customers and increases your business. We use our Storytelling Framework to help you clarify your branding and marketing message so it’s easy for customers to understand what you offer and how you will solve their problem. Customers will want to engage with you and your business will grow.
We design and build websites, write content and develop strategies for social media, video and print marketing.
A lot of organizations spend too much money on beautifully designed websites and digital communications and get little engagement because there’s no story. People usually buy based on emotion and that’s why we begin by working with your organization to develop the “story” using our proven Brand Storytelling Framework. We create a clear brand message that is used across all digital and print marketing materials. The story is particularly powerful on websites and social media. You’ll find examples in our Featured Clients section of businesses and organizations who have built new awareness, attracted new customers and are reaching their goals by focusing on their brand’s story.
We take you through our Brand Storytelling Framework to clarify your brand message. Your customer is always the hero of the story who has a problem. You show how your brand solves their problem and what their life looks like when they succeed.
An engaging social media marketing and advertising strategy is essential to driving sales. Social media has never been more fluid so your strategy must be flexible and ready to pivot as technology and people’s preferences change.
Websites are based on the results of your brand storeytelling. The site will have a clean and creative design with a compelling story, powerful images and clear calls to action that engage your customers and invite them into your story.
We believe that simplicity trumps cleverness. All your content will be written with clarity so that you will rise above the noise in the digital world. Your customer’s will identify their need, see your solution and imagine their success.
Digital Marketing Success in 3 Easy Steps
1. Find Your Story
We help you discover your brand story by listening and talking to you about the challenges you face in your business marketing, especially in the digital world.
2. Create an Action Plan
Our approach is customer focused. We create a unique plan for each client to ensure that business objectives are met and success is achieved.
3. Implement the Plan & Watch Your Business Grow.
We work together to implement a strong, focused strategy so that your business grows and thrives.
We can give our customers lots of facts about our business and products. But when it comes to getting a customer to take action, it's going to be how they feel and what they believe about your business or product that will drive them.
We create a unique process for each client to ensure that business objectives are met and success is achieved.
I have worked with Janice and Robin since 2007 in my capacity as Chief Executive Officer of the Ontario Soccer Association and more recently as Managing Partner of The OCP Group. During the period of engagement I have found Janice and Robin to be attentive, creative, innovative, and aware of the most recent trends in social media. Most importantly as a client, Janice and Robin have been committed to my needs.
I was looking to refresh my brand, story and image but was having trouble getting myself out of the way and trying to be everything to everyone. I was feeling the need to explain 'everything' we do, instead of creating a polished and powerful statement. Working with Janice using the Story Branding process and help with design and communications to my market resulted in a creative and fresh approach to linking all my digital platforms and having a marketing and content strategy developed. We now have a powerful website, branding and clear communications strategy moving forward.
Janice took us through the StoryBrand process and it clarified and simplified the message for Seaway Mall. Staff in different departments realized that one consistent message worked for all parts of mall management. It made it easier to coordinate marketing for events, social media and customer service.
I wanted to use social media in my campaign because I knew it was one of the best ways to reach voters. Janice and Robin were part of my core campaign team. They ran a creative and innovative social media campaign that made the difference in me being elected Mayor.
Janice and Robin have been critical in the execution of the complete social media marketing plan for the Shannon Passero retail division, and with their help we have been able to directly increase sales because of their efforts. I feel this is critical in the business climate of today (especially Niagara) to see immediate results and quantifiable sales and this has been achieved with great success.
Working with Janice and Robin is fun and fruitful! When Janice took me through the brand story telling process, things began to reveal themselves. And then Robin took the Story we created and translated it into clear and concise messaging on my website. Voila!
From the very beginning. They listened to me, heard me when I talked about the difficulties I was having, they knew what to do, came up with an action plan, and we got to work. I loved it because I didn't have to figure it out. I just had to answer the questions and they knew what to do with the answers. It's easier to talk about my business and mission in terms that actually feel comfortable.